"BIZNES meble.pl" international 1/2018

Good ğrst semester for exporters In the first half of 2017 Poland exported 1.718 million tonnes of furniture with a total value of 3.828 billion euro, which means that compared to the first half of 2016 the export volume increased by 7.7%, and its value by 6.4% according to the report ‘Biuletyn eksportera mebli’ (‘Furniture Exporter’s Bulletin’), prepared by Centrum Analiz Branżowych (Industry Analysis Center). THE VALUE of exports increased in each of the analysed sectors, while in qu- antitative terms the decrease was only in one segment (furniture elements). In the first half of 2017, exports of upholstered furniture increased by 2.8% in volume and 4.1% in value, seats and chairs: re- spectively by 15.3% and 7.3%, furniture for the living room and dining room – 12% and 7.4%, bedroom furniture – 15.9% and 12.7%, furniture for offices and shops – 1% and 5.2%, kitchen furni- ture – 2.9% and 5.8%, and mattresses – 2, 6% and 8.9%. The quantitative decline in furniture elements was 3.6%, while the value of exports of that sector increased by 3.4%. Upholstered furniture hast the grates increase in exports – its share in total export of furniture in Poland was, in the first half of this year, 22.6% in terms of volume and 35.5% in terms of value. The following sectors are: living room and dining room furniture (18.4% in volume and 10.9% in value terms), bedroom furniture (11.4% and 8.5% respectively), mattresses (4%), furniture (11.9% and 9.3%), and other furniture, dominated by wooden furniture (24.6% and 19.6%). In the first half of 2017 furniture from Poland was exported to 163 countries, with 68 of them worth over 1 million euro. Germany is the biggest buyer of furniture, with 36.6% of exports worth 1.4 billion euro (YoY growth of 4%). Another place was France, where Poland exported furniture worth 263 million euro (6.9% of exports of furniture from Poland, growth of 1.4% YoY.) The third position in the list of furniture buyers from Poland was taken by the United Kingdom (export value – 252 billion euro, the share of total furniture ex- ports from Poland – 6.6%, growth YoY – 0.7%), and the fourth Netherlands (export value – 231 billion euro, share of furniture export from Poland – 6% The top ten buyers of furniture from Po- land are: USA (182 million euro), Swe- den (173 million euro), Czech Republic (145 million euro), Belgium (110 million euro), Denmark (98 million euro) and Austria (97 million euro). d THE NEW STRATEGY assumes, among others, targeted level of sales revenue of ap- proximately 1.2 billion euro for the year en- ding on December 31, 2021 and EBITDA margin of at least 16% for the year ended December 31, 2021, as well as annual capi- tal expenditures amounting to an average of 70 million euro (including 20 million euro of maintenance capital expenditures). Thanks to the implementation of our strategy we want to steadily increase sales revenue for the year ended 31 December, 2021 to approximately 1.2 billion euro. The aim is also to increase profitability at EBIT- DA level, which should also mean growth of profits. On one hand, our objective is to achieve an organic growth in the scale of business through smart investments aimed at extending the production capacity of high-margin products and new technologies. On the other hand, we will focus on the re- alization of the efficiency improvement pro- gram implemented in the Pfleiderer Group. – summarizes the new strategy Tom K. Schäbinger, CEO Pfleiderer Group Additionally, the Pfleiderer Group has implemented an efficiency improvement programme that will have a positive impact on operating results. The goal is to achieve an uptime improvement of all CPL, MDF and PB lines by 4% by 2018 in relation to 2015 and productivity improvement by 5% by 2019 compared to 2015. The Group is also planning to achieve savings thanks to implemented dedicated procurement excellence program. In addi- tion, the operational efficiency will be sup- ported by extension of capacities and im- plementing advanced technologies. One of the objectives in this area is even better use of the potential of Pfleiderer’s subsidiary – Silekol, which is a recognised manufac- turer of resin adhesives and hardeners used in the timber industry. d AIRHAIR is a brand created 4 years ago in Poznań by stylists Sergiusz Pawlak and Małgorzata Cisowska, to realize modern vision of hairdressing. The salon is loca- ted in the former Vodka Factory from the beginning of the 20th century, one of the first buildings in Poznań built in reinforced concrete structure filled with brick. The Ego-Studio studio, founded by Ewa Gawroniak-Olejniczak, specializes in inte- rior design for retail industry, where inter- pretation of the final consumer’s expecta- tions is particularly important. For a dozen or so years, it has created new concepts and revitalized existing interiors. Thanks to the sand-blasting method of concrete it was possible to enhance the unique beauty of reinforced concrete and brick walls. Parti- tions made of the black, raw steel and re- inforced glass, which discreetly let filtered light in, reinforce the industrial character of the place. The open space of the salon is divided by heavy steel structures and huge panels of mirrors, which make it unobtru- sive, sometimes surprising. White floor and walls complemented the interior and make it light. Natural wood emphasizes the intimate nature of the individual zones. d The new strategy of the PĠeiderer Group On September 20, 2017, the Pfleiderer Group announced a strategy for the Group to be implemented by 2021. It focuses on enhancing sales andmarketing activi- ties on value-added product strategy, improving operational efficiency, optimiz- ing cost structure, human capital and competitivemanagement approach. Salon form Poznañ is the best Hairdressing salon Airhair from Poznan won the Estetica Best Salon Awards 2017 in Paris. The designer of the interior is the Ego-Studio in Poznań. 20 BIZNES meble.pl [ international edition 1/2018 industry X news Interior of the Airhair salon in Poznan, win- ner of the international competition Estetica Best Salon Awards 2017 in Paris.